Learn it. Then use it.
Learning designed around the customer situations and operating decisions automotive professionals actually face.
FORGE / THE NEXT CHAPTER
ACADEMY IS IN DEVELOPMENT
The industry moves fast. Stay ahead of it.
Introducing Forge Academy. A simulation-first learning ecosystem envisioned for the entire dealership—from your first sales conversation to advanced F&I, Service, Parts and leadership development. Built to keep automotive professionals sharp as the industry evolves.
Opening details will be announced when confirmed. No enrollment or payment is being accepted.
BEYOND THE CLASSROOM
Knowledge matters. What you can do with it matters more.
Automotive professionals face changing products, expectations, processes and customer conversations. A one-time course cannot prepare someone for every moment. We envision learning that stays relevant, invites repetition and makes growth visible—whether you're beginning your career or sharpening years of experience.
THE ACADEMY VISION
Not more content. More capability.
Practice without the stakes.
Build confidence through repeatable simulated conversations, reflection and focused improvement.
Show what you've learned.
Our direction is competency-based evaluation that looks beyond attendance or simply completing a course.
Stay sharp as the market changes.
Professional growth should be an ongoing discipline, not a training event you leave behind.
A LOOK AT WHAT'S AHEAD
Every role. Every stage. The next level.
We're designing Forge Academy to bring realistic, scenario-based learning across the automotive dealership ecosystem. From foundational skills to complex conversations and advanced decision-making, the ambition is to make deliberate practice part of every stage of an automotive career.
Sales, from foundation to mastery.
From your first greeting to sophisticated discovery, objections, negotiation, deal structure and long-term customer relationships. A progressive path for newcomers, established advisors and seasoned sales professionals.
FOUNDATIONAL → ADVANCED
F&I confidence, built through practice.
Planned simulations for F&I managers and aspiring finance professionals: needs-based product presentation, financing conversations, compliance awareness, informed customer choices and ethical objection handling.
F&I / BUSINESS OFFICE
Stronger service conversations.
Prepare Service Advisors for maintenance recommendations, multi-point inspection discussions, declined work, unexpected repair costs, warranty questions and difficult customer updates—with trust at the centre.
SERVICE ADVISORS
Master the counter.
Develop the communication skills behind fitment discovery, value explanations, availability and backorders, wholesale relationships and dependable shop support.
PARTS ADVISORS
Develop the people who develop everyone else.
Our longer-term vision includes training for managers and leaders who coach performance, handle escalations, guide teams and create consistent customer experiences across departments and rooftops.
MANAGERS / FUTURE LEADERSThese are planned Academy learning areas, not an announcement that courses, assessments or credentials are currently available. Program scope and release sequence may evolve.
A PATHWAY, NOT A FINISH LINE
From your first opportunity to your next level.
Our longer-term vision connects early career preparation with deeper professional development. The Academy curriculum, credential framework and recognition arrangements are still being developed.
Automotive Sales Career Readiness
Prepare for your first dealership sales conversations through the existing Forge Career Readiness offering.
Explore Sales Career Readiness ↗Forge Academy
A planned simulation-first learning pathway spanning Sales, F&I, Service, Parts and future leadership development.
A record of growth
A way to demonstrate evolving skills and accomplishments over time, subject to the final program design.
BE AMONG THE FIRST TO KNOW
Something worth getting ready for.
Join the Forge Academy early access list for announcements about the program, launch timing and future availability. We'll share details when they're ready—not before.
The waitlist is free. Joining does not enroll you, reserve a seat or guarantee access.
FORGE ACADEMY / EARLY ACCESS
Get on the list.
A FEW THINGS TO KNOW
The future is taking shape. Here's where we stand.
When will Forge Academy open?
Forge Academy is in development. We have not announced a launch date. Join the early access list to receive timing and availability updates when they are confirmed.
Is Forge Academy the same as Career Readiness?
No. Automotive Sales Career Readiness is a currently available preparation experience for aspiring dealership sales professionals. Forge Academy is the broader future professional learning and certification vision.
Will Academy provide certifications?
Our vision includes competency-based assessment and credentials across future automotive learning pathways. The precise credential structure, requirements and recognition arrangements have not yet been finalized. No Academy credential is currently being offered through this page.
Is joining the waitlist an application or enrollment?
No. The list is only for receiving Academy-related updates. It does not constitute an application, payment, reservation or enrollment.