One store. Every conversation counts.
Develop stronger habits across the showroom, service drive and parts counter without asking managers to deliver every practice repetition.
WHY FORGE / PRACTICE ECONOMICS
Information is useful. Practice changes the conversation.
Traditional automotive training teaches what good looks like. Forge gives your team a place to demonstrate it—out loud, under pressure, with feedback that points toward the next repetition. Both have value. They solve different problems.
WHO FORGE IS FOR / EVERY SIZE OF OPERATION
Different rooftops. The same defining moments.
You don't need a hundred stores to need better conversations. Whether you run an independent pre-owned operation, a single-point franchise or a multi-rooftop group, your results depend on what your people say when the customer pushes back.
Build value beyond the asking price.
Practise trust-building, vehicle-condition questions, trade discussions, pricing objections and the confidence to earn the sale without defaulting to a discount.
Raise the standard across rooftops.
Give managers a more consistent way to develop customer-facing skills while respecting the differences between stores, brands and departments.
Scale practice, not just content.
Support ongoing skill development across teams and locations, with a clear discussion of module scope, leadership visibility and rollout requirements.
THE MOMENTS THAT MOVE THE BUSINESS
A sale is won—or lost.Gross is protected—or discounted.An appointment shows—or doesn't.A customer feels heard—or pressured.
Discovery. Objection handling. Value building. Pricing confidence. Appropriate urgency. Great customer experience. These aren't one-time lessons. They're skills worth practising continuously.
Why voice-native practice matters ↗THE TRUE COST / A 20-PERSON DEALERSHIP
Price the training for the whole team.
A monthly price per employee, a live training session and an in-person course are different investments. Here's how published training offers compare for a 20-person dealership, with live sessions and classroom seats calculated separately.
TRAINING APPROACHTEAM COST / PRICING BASIS
01 / SUBSCRIPTION
On-demand video and quiz training
Self-paced video lessons and knowledge checks
US$1,980 / month20 employees × US$99
02 / LIVE SESSION
Trainer-led automotive webinar
Live instruction and questions; one published offer includes up to 10 learners
US$1,196–US$1,5902 live sessions; session-based estimate
03 / SUBSCRIPTION
Online dealership training libraries
Video libraries, online classes, quizzes and varying reporting features
US$699–US$1,495 / monthPublished rooftop subscriptions
04 / IN-PERSON COURSE
Automotive classroom training
In-person instructor-led management and dealership courses
US$17,950–US$19,45010 attendees × published seat prices; one-time event
05 / FORGE
Forge / voice-native simulation
Voice-native customer simulations, session feedback and manager coaching intelligence
Custom rooftop proposalStore size + active departmentsGet your rooftop proposal ↗
Illustrative USD pricing from published offers. Per-person subscriptions assume 20 employees; live training assumes two sessions; classroom training assumes ten attendees. Pricing references ↗
THE PRACTICE GAP
A completed lesson isn't a completed conversation.
Employee must respond to a simulated customer in real time
CONTENT-LED TRAINING
Not inherent to the format
FORGE / VOICE-NATIVE
Core Forge approach
Conversation changes as the employee responds
CONTENT-LED TRAINING
Not inherent to the format
FORGE / VOICE-NATIVE
Designed for adaptive scenarios
Repeat a difficult objection on demand
CONTENT-LED TRAINING
Rewatch or rejoin, depending on provider
FORGE / VOICE-NATIVE
Practise the conversation again
Feedback on demonstrated spoken behaviours
CONTENT-LED TRAINING
May use quizzes or instructor feedback
FORGE / VOICE-NATIVE
Simulation-level coaching feedback
Visibility into where managers should coach
CONTENT-LED TRAINING
Varies by platform and plan
FORGE / VOICE-NATIVE
Manager-focused practice intelligence
Sales / Service / Parts / F&I / BDC
CONTENT-LED TRAINING
Varies by program
FORGE / VOICE-NATIVE
All five departments in one Forge platform
FORGE / ROOFTOP SUBSCRIPTION
One dealership. A training plan that fits.
Forge is priced as a tailored flat rooftop subscription, not a one-size-fits-all individual course purchase. We scope your store’s team size, departments, the modules you want to activate and the rollout support you need. That gives you a clear proposal for your operation—not a surprise collection of unrelated per-course fees.
Start with Sales, Service or Parts, then discuss F&I and Sales or Service BDC modules. Multi-store groups can discuss a coordinated rollout.
WHAT SHAPES THE PROPOSAL
01 / Rooftop size and active team02 / Sales, Service and Parts modules03 / F&I and BDC module scope04 / Manager and group requirements05 / Onboarding and deployment needs
ONE PLATFORM / THE WHOLE CUSTOMER JOURNEY
From first call to long-term ownership.
SALES
Showroom conversations ↗
Discovery, objections, gross and follow-up.
F&IBusiness office ↗
Menu presentation, protection value and informed choice.
BDCSales & Service calls ↗
Appointments, declined work and escalation.
SERVICEService desk ↗
Recommendations, trust and hours per RO.
PARTSParts counter ↗
Fitment, value and availability.
MARKET PRICING / REFERENCE
Published pricing. Transparent assumptions.
The comparison uses publicly advertised individual, webinar and rooftop subscriptions. A 20-person team is used for the subscription illustration. Live coaching assumes two sessions; classroom training assumes ten seats. These are examples of different purchase models, not equivalent deliverables.
View pricing research sources ↘
Individual on-demand training ↗Monthly dealership webinars ↗Online dealership training packages ↗Online training and virtual classes ↗Rooftop subscription pricing ↗Trainer-led webinar / US$598 per session ↗Custom online coaching / US$795 per session ↗Four-day classroom management training / US$1,795 per seat ↗Automotive management classroom / US$1,945 per seat ↗
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